Being an authority can sometimes be a boring place. If you mishandle it you can create a total catastrophe. You will never win friends by keeping yourself on some kind of high-horse and lecturing them. They should be treated the same as you. Everybody is on an even keel.
Keep your readers motivated, energized, and inspired. Work at being a great mentor. Empathize with them, try to understand where they’re coming from, and help them find solutions to their problems.
Don’t diminish your most valuable information and tips by listing them beneath very drab subheads. Your subheads need to be vibrant, strong, and appealing. They should appeal to your reader’s curiosity.
Let your readers get to know the real you. Share little insights into your life while remaining focused on how you can help your readers. Sprinkle short little questions throughout your content. That makes it feel more like your readers are involved in a conversation and not a lecture.
Inspire your readers when you write your closing paragraph. Sum up the problem and state the solution to clarify the point of your blog post.
Practice the art of infusing your ideas into the minds of your readers. As the writer you have a lot of control over the interaction taking place between you and them.
Create a voice that is uniquely you. Your readers should be able to recognize your writing style whenever they come across it and know what you mean and why you say things the way you do. Add personality to your posts.
You are not selling, you are having a conversation. Their decision to buy will spring from a feeling of trust and confidence in you. Work every day on polishing your written communication skills. Create ideas that are worth writing about and never be afraid of being unique. Be passionate about your blog and readers will respond to you.